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Key elements you must include in your website to conform to the expectations of the genre, the audience and what is expected of a website for a music artist: A menu bar- This is a navigation bar, which makes it easy for the user to navigate their way around the artists website. The menu bar is a horizontal bar that is usually positioned at the top of the website. This enables for multiple options to drop down and the user can investigate an option of their choice further. The artists logo- The logo helps to assist public recognition and promote the artist. The logo should be coherent who the artist is, and this may be shown through the colours and the music genre that they typically use to represent them. Sometimes the logo is the symbol on the front of their newest album cover, by using this technique, it raises a greater recognition and promotion of the artist.   Loop Track / A clip to listen to their music on YouTube – This provides the user with a reason to l...

How existing webpages operate:

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Website Analysis/ Research:

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The Chainsmokers:

Ideas for my music videos:

1. This will capture activities that are incorporated with the theme of summer. For instance, activities that project a  variety of open spaces, and shots both abroad and in the UK. There will be a reverse effect in the music video in which will emphasise the speed of their experience  going  quickly as it is they are having a good time. The  representations are both locations and gender.  2. This one will try to capture coming of age. It will purely focus on one person's activities with  others and follow them on a typical day for them. The representations explored will be age and gender.  3. This one will have the same element of coming of age, however it will incorporate the aspect of different cultures and ethnicities. For instance, this will be shown by the usage of different cultures in all of the countries that I will be visiting this year. 

First draft

https://www.youtube.com/watch?v=TOO-PK4NyQ0&feature=youtu.be

Mood Board- Coursework

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   I have decided to incorporate the theme of 'Summer' into my music video for a variety of  reasons. This will capture a variety of open spaces, both abroad and in the UK. Over the summer, I will be visiting Italy, Croatia and Greece. All of these destinations conform to the   dance music genre, through the aspect of going abroad, which is a key convention of dance music genre. It will also appeal to the target audience of sophisticated 16-25 year olds in the  social groups A and B, who will retain a high level of knowledge revolving around culture. It also depicts that as the social groups A and B are those of whom attain a highly- skilled professional job, these types of destinations and places are affiliated with the sort of locations in which they would reside in, therefore allowing a sense of familiarity and are able to relate with the characters in the video, as they understand and know what it is like to experience these destinations first...

Key elements that conform to the expectations of the genre , the audience you expect and what is expected of a video- Coursework

A Checklist of the key elements that conform to the expectations of the genre, the audience you expect and what is expected of a video: A variety of camera shots: Fast cut shots- Enabling the audience to maintain interest throughout the music video, and this reduces the chances of inattention. This is further enhanced when the shots are in time with the beat. Mid-shots- Allowing for the audience to retain the perception of realism Close up shots- Creating a sense of individualism and tries to express their inner thoughts and feelings onto the audience. Long shots and fish- eye lens shot- These are effective when associated with the convention of the dance genre music. Establishing shots- Invites the audience into the dance music genre environment Montages of shots- This shot type features frequently in the dance music genre, especially in time with the beat. Low and high angled shots- High angled shots evoke the perception of superiority and emerges the audience furt...