Mood Board- Coursework

   I have decided to incorporate the theme of 'Summer' into my music video for a variety of  reasons. This will capture a variety of open spaces, both abroad and in the UK. Over the summer, I will be visiting Italy, Croatia and Greece. All of these destinations conform to the   dance music genre, through the aspect of going abroad, which is a key convention of dance music genre. It will also appeal to the target audience of sophisticated 16-25 year olds in the  social groups A and B, who will retain a high level of knowledge revolving around culture. It also depicts that as the social groups A and B are those of whom attain a highly- skilled professional job, these types of destinations and places are affiliated with the sort of locations in which they would reside in, therefore allowing a sense of familiarity and are able to relate with the characters in the video, as they understand and know what it is like to experience these destinations first hand. It may even create a sense of nostalgia for the audience. In addition, I will also be filming in the UK in places such as London and on trips out in England. I hope to incorporate a myriad of locations that explore both culture and the beauty of British landscapes. The exploration concept of adventure, will be the continual aspect of the music video, the footage will be played at a fast pace, which highlights the speed of the beat on the track.