Key elements you must include in your website to conform to the expectations of the genre, the audience and what is expected of a website for a music artist:

A menu bar- This is a navigation bar, which makes it easy for the user to navigate their way around the artists website. The menu bar is a horizontal bar that is usually positioned at the top of the website. This enables for multiple options to drop down and the user can investigate an option of their choice further.

The artists logo- The logo helps to assist public recognition and promote the artist. The logo should be coherent who the artist is, and this may be shown through the colours and the music genre that they typically use to represent them. Sometimes the logo is the symbol on the front of their newest album cover, by using this technique, it raises a greater recognition and promotion of the artist.  

Loop Track / A clip to listen to their music on YouTube – This provides the user with a reason to listen to the recent release produced by the artist. 

The selection of tour dates, store and music – This is a marketing ploy to get people to purchase products or merchandise from their website, hence promoting and increasing the number of sales for their music and products. This is also referred to as synergy. This is the sale or the promotion of mass media product though this occurs across a myriad of media platforms. It allows for the users to feel closer to the brand and artist, thus strengthening their fandom. 

Information about the artists and their story to getting where they are today- This provides background information of the artist, which helps to engage the user’s and sustains their attention. This may also create a relationship between the artist and the users through the awareness of how their career began and flourished. 

Links to their social media- This means that the users can follow the artist and see what the artist was recently doing and be the first ones to get notified if they are working on any new projects. The more followers the artist obtains, the bigger their fanbase will grow, hence being able to sell more merchandise and music. Also, it allows for another platform for the artist to promote themselves on.  

Links to music platforms such as iTunes, Spotify and Apple music- The artists music is distributed across a myriad of platforms, so by having a link to these it allows the artist to widen their fanbase to people who access music in different ways. 

Exclusive interviews and Behind the scenes footage- This is a special feature in which the users can consume via the website. By placing this on the website it increases the likelihood of the users revisiting the webpage to find more content that is relevant to this. 

Pictures of the artist- This is used to promote their album, as well as may act as a tool to convince people to follow them on their social media, and this will broaden their listenership.

Background- The background usually consists of a picture of iconic places or pictures of the artist, which help to anchor the artist as the sole brand. 

Discography- This is all of the musical recordings and videos previously produced by the artist. These may be in the form of compilations. This feature means that it is readily available to the user, and it makes viewing a certain video that the user liked by the artist much easier to access, rather than having to search on YouTube.