Lily Clark (Candidate Number: 1185)

Story Plan for my music video: The music video will begin with an alarm clock going off. This will then shift to being in the car on the way to the airport. There will be scenes of Benedict (the male representation) being in the airport and arriving on holiday. The holiday destinations will be in a myriad of locations such as Croatia, Greece and Italy. This helps to appeal to my culturally sophisticated target audience. In these locations I will document Benedict as well as the cinematography of what the country has on offer. There will be a shot of Benedict looking out of the airplane, whilst it is taking off. This shot will followed by the footage that will be of Abi and my time back at home, or around Britain. Abi is my female representation, who will be filmed living freely and having freedom from school, which is an aspect that many of my target audiences will be familiar with experiencing. At the end of the footage, I will want to rewind it all, making sure it finishes back on...

Intertextuality: "Intertextuality is the shaping of a text's meaning by another text" and this creates a related understanding in separate works which are produced to influence the reader based on their prior knowledge and understanding. The intertextual approaches that I decided to incorporate into my A- Level Music Video are from Axwell and Ingrosso "More Than You Know", Aviccii's "The Nights" Music Video and a scene from the hit sitcom 'Friends'.  The intertextual approach from the music video "More Than You Know" was the circular narrative, that is demonstrated by the rewinding of the scenes. I decided to use this intertextual approach owing to the message I wished to convey to the audience, which was that the summer and the freedom that people have from school or University and go on holiday is something that they wish to restart and begin again. It can also be interpreted that this effect allows for reminiscence, which is...

Reflection on the first draft and what I changed: Music video: The opening scene which includes the logo design of my production company I believe was done well, in addition to the fast cuts that I edited purposefully to the beat of the song. However, I decided to alter the airport shots slightly, owing to this would create a stylistic contrast with the fast opening shots, and this is especially emphasised further through the transition shot from the plane journey to the train arrival. The shot which features at 0:45 seconds of the first draft, I decided to slow down as this was a very aesthetically pleasing shot which I felt needed more coverage. The music video also included a circular narrative to enforce a dramatic effect however the introduction of the second character was not until 1.52 which was a bit late. Therefore, I decided to integrate more of the characters shots together in order to create more cohesion.  Furthermore, I edited out some of the shots, for insta...

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                                                                                                            “Southerndown”                                                                                                               13, Higham Gardens                                                       ...

Process of Creating My Web Pages: Since I did the research on the key elements, I need to include onto a website to conform to the expectations of the genre and the audience, as well as, what is expected of a website for a music artist. I also examined two artists websites to understand further what they entail. This meant that I was able to gather the right information and ideas about what my website should look like to appeal to the stated brief target audience. The process began by deciding what I wanted to feature on the homepage. It started as having the album cover of the latest release “Under Control”, in the foreground followed by six other album covers by the artist. However, I decided to keep the “Under Control” album in the foreground, so that it was the first thing that the users saw when the visited the website to act as a marketing ploy to promote that latest song release. I did keep the other six albums on the homepage however this precedes the section where his I...

Casting Shots: Why I Have Casted the People I Have: Benedict:  I chose to cast Benedict as the male character as he is my older brother, so this gave me the perfect opportunity to film on holiday and capture the “summer” ideas that my music video emulates. Benedict when this was filmed was twenty- one, therefore he is directly in the middle of the directed target age of the brief which is a culturally sophisticated 16-25-year-old. The aspect of cultural sophistication is suggested through the variety of cultures and locations that Benedict is shown visiting. This really anchors the concept of the demographic of A and B, which is another requirement stated in the brief. I have also chosen Benedict as he is personality is best described as outgoing and lively and I really wanted this character persona in the music video, as it is about “summer fun”, and I feel that Benedict has firmly fulfilled this.  Abi:  Abi, I thought would be brilliant to play the femal...

Things to Consider with Production Plans: Plan the locations for the shoot: This has been done by creating a storyboard to collect my ideas of what shots I wish to capture whilst filming. This will benefit me when it comes to filming, as it will speed the process along, which will mean that the people I have casted for my music video should be more willing if needed to do another shoot with me to amend the video. I will also have to produce a plan of who is in the music video, who are the performers, and what the props will be to ensure everything is done and executed to the highest standard.  Plan the Filming: When filming I must be organised and should keep track of my previous shots recorded, this will make editing an easier process. It is key for me to be organised as it will be filmed whilst I am on holiday and so it is imperative that the shots for the music video are done and work effectively as  I  am unable to do any reshoots there. This may even in...

The background is in bright pastel colours, and the bright shades of the primary colours indicates summer, which anchors the codes and conventions of the dance music genre. The font Lulo clean of “Under Control” on the album front cover is different for the font of Poppins Extra Light for “Calvin Harris”.  “Get it here”, which is in the font Josefin Slab. The font being varied has purposely been done, as the purchasing phrase on the album needs to be different from the other in order to attract the user’s attention. This is reinforced through the blue highlighting, which acts as a marketing ploy to highlight and address to the users that it is available to buy.  The album cover is a surreal picture of a concert with fireworks exploding. I thought that by incorporating a surreal edit of the image, this would allow for a more interesting image for the audience to see, which should make it stand out more and fulfil its purpose of promotion. The fireworks on the cover...

It is vital t o have a variety of locations to reflect summer and  travel.  Mainstream music videos have high production values. This means that the video needs to maintain and entertain an audiences interest through the duration of the music video as well as make you want to get away. This develops one of the uses and gratifications theory escapism, of audiences pleasure being gained through escapism.  

Media Coursework:   17:   Draft treatment:   The target audience that I am hoping to attract are a culturally sophisticated 16- 25 year olds that have an interest in music. This will be achieved through   the narrative, which is to show the freedom in which young people feel when summer   approaches and they are free from school. This is a concept that was chosen, as the lower end of the categorised target audience know the feeling in which this video captures or the latter end will remember the feeling of having freedom, and it will act as a nostalgic factor for them   that all of the ages within the target audience can relate with. The music video will have a myriad of locations   ranging from London, Italy, Croatia, Greece and other places within Britain, which anchors the locations that the demographic A and B would be able to go to. By having such a vast range   of locations it   allows for a more interesting music video   to b...

Post Evidence of Production:

Production Logo: The production logo is going to be placed at the beginning of the music video, and the logo is going to circle out into the original footage of the cliffs. This will allow for the production logo to be integrated into the music video and fulfil the purpose of drawing one's eye and attention to it, which should make it far more memorable for the audience.  The production company will be called LDC Media, which will be placed in the centre of the logo. The production company's name will be purposely in white, as it symbolises new beginnings and the idea of possibilities. This reiterates the notion of adventure, which I will therefore hope with the content of the music video instil onto the audience.

Shot list and Shooting Script: Shot List: High angled shot Mid shot Mid/close up shot Close up Extreme Close up shot Panning shot Long shot Establishing shot Full shot  Mid-close up shot Static  Tilt Dolly Steadcam  Handheld Crane or Boom Zoom Logo All phoned on IPHONE 8 1.Establishing shot - Panning of the cliffs 2. Close up of closing the suitcase 3. Shut the boot of a car 4. Close up of the alarm clock 5. Turning the alarm clock off 6. Mid shot- Driving in the car at night- The sped up- The song starts here 7. Mid shot - Driving quickly in the day to the airport 8. Mid shot - Freeze frame on the motorway sign 9. Full shot- Walking in the airport 10. Low angled shot- Going down the escalator in the airport 11. Mid/close up- The airplane wing 12.Panning of the train with Benedict in front 13. Close up of Abi's introduction shot- Direct Address 14.Benedict walking in Croatia 15.  Underwater shot...

1. This will capture activities that are incorporated with the theme of summer. For instance, activities that project a  variety of open spaces, and shots both abroad and in the UK. There will be a reverse effect in the music video in which will emphasise the speed of their experience  going  quickly as it is they are having a good time. The  representations are both locations and gender.  2. This one will try to capture coming of age. It will purely focus on one person's activities with  others and follow them on a typical day for them. The representations explored will be age and gender.  3. This one will have the same element of coming of age, however it will incorporate the aspect of different cultures and ethnicities. For instance, this will be shown by the usage of different cultures in all of the countries that I will be visiting this year. 

https://www.youtube.com/watch?v=TOO-PK4NyQ0&feature=youtu.be

   I have decided to incorporate the theme of 'Summer' into my music video for a variety of  reasons. This will capture a variety of open spaces, both abroad and in the UK. Over the summer, I will be visiting Italy, Croatia and Greece. All of these destinations conform to the   dance music genre, through the aspect of going abroad, which is a key convention of dance music genre. It will also appeal to the target audience of sophisticated 16-25 year olds in the  social groups A and B, who will retain a high level of knowledge revolving around culture. It also depicts that as the social groups A and B are those of whom attain a highly- skilled professional job, these types of destinations and places are affiliated with the sort of locations in which they would reside in, therefore allowing a sense of familiarity and are able to relate with the characters in the video, as they understand and know what it is like to experience these destinations first...

Under Control: Calvin Harris & Alesso (BARE TRAP Remix) The track that I have decided to use is the remixed version of Calvin Harris’ & Alesso’s ‘Under Control’. The song includes a slower beginning, which increases in tempo as the song develops. The perpetual beat on the track is the main feature of the song drawing the audience’s attention to the dance beat, hence meeting the conventions that is required for a dance music track. Calvin Harris is a highly successful DJ, singer and songwriter, who has broken the record for having the most top 10 songs from a single album on the UK singles chart. Harris utilises the electroclash and dance music genre through a number of his albums. For instance, the album ‘Motion’ in which was released in November 2014 and obtains the song ‘Under Control’, became Harris’ second consecutive number one album on the US Dance/Electronic Album charts. Harris has claimed that one of his primary influences is Fat Boy Slim, whose...