Key elements that conform to the expectations of the genre , the audience you expect and what is expected of a video- Coursework

A Checklist of the key elements that conform to the expectations of the genre, the audience you expect and what is expected of a video:

A variety of camera shots:

Fast cut shots- Enabling the audience to maintain interest throughout the music video, and this reduces the chances of inattention. This is further enhanced when the shots are in time with the beat.

Mid-shots- Allowing for the audience to retain the perception of realism

Close up shots- Creating a sense of individualism and tries to express their inner thoughts and feelings onto the audience.

Long shots and fish- eye lens shot- These are effective when associated with the convention of the dance genre music.

Establishing shots- Invites the audience into the dance music genre environment

Montages of shots- This shot type features frequently in the dance music genre, especially in time with the beat.

Low and high angled shots- High angled shots evoke the perception of superiority and emerges the audience further into the environment.

Panning and tracking shots

By incorporating all of these different shot types it guarantees that the typical conventions of a dance music genre is fulfilled.

Setting/ location:

 Appropriate locations:

Lively places- These are typical scenes of the dance genre.

DJ shown/ performing

 Holidays- These types of locations will appeal to the young adults who listen to this genre of music.

Crowds of people- It projects the reality and atmosphere of a nightclub

High key lighting- This is a usual convention of a dance genre music video as this enhances the notion of a lively atmosphere.

Editing:

Fast pace shots/ rapid editing – It helps to incorporate the mood and reality of a party environment.

Replay Effect- This will be fast, which elaborates too the reality of a nightclub and dance music. It also may evoke the aspect of wanting to replay and relive the whole thing all over again, honing in on the feeling that one possesses when listening to dance music.

Slow motion shots- When the shot contrasts drastically with the fast cut shots it allows for the audience to concentrate on the content and characters in the music video.

Another element of the convention of the dance music genre is having and containing simple clothing, however it is expensive- This presents that the only thing that is important is dancing and having a good time, not obtaining expensive clothes.