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Brief Synopsis

Story Plan for my music video: The music video will begin with an alarm clock going off. This will then shift to being in the car on the way to the airport. There will be scenes of Benedict (the male representation) being in the airport and arriving on holiday. The holiday destinations will be in a myriad of locations such as Croatia, Greece and Italy. This helps to appeal to my culturally sophisticated target audience. In these locations I will document Benedict as well as the cinematography of what the country has on offer. There will be a shot of Benedict looking out of the airplane, whilst it is taking off. This shot will followed by the footage that will be of Abi and my time back at home, or around Britain. Abi is my female representation, who will be filmed living freely and having freedom from school, which is an aspect that many of my target audiences will be familiar with experiencing. At the end of the footage, I will want to rewind it all, making sure it finishes back on...
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Intertextuality:

Intertextuality: "Intertextuality is the shaping of a text's meaning by another text" and this creates a related understanding in separate works which are produced to influence the reader based on their prior knowledge and understanding. The intertextual approaches that I decided to incorporate into my A- Level Music Video are from Axwell and Ingrosso "More Than You Know", Aviccii's "The Nights" Music Video and a scene from the hit sitcom 'Friends'.  The intertextual approach from the music video "More Than You Know" was the circular narrative, that is demonstrated by the rewinding of the scenes. I decided to use this intertextual approach owing to the message I wished to convey to the audience, which was that the summer and the freedom that people have from school or University and go on holiday is something that they wish to restart and begin again. It can also be interpreted that this effect allows for reminiscence, which is...
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Reflection on the first draft and what I changed: Music Video

Reflection on the first draft and what I changed: Music video: The opening scene which includes the logo design of my production company I believe was done well, in addition to the fast cuts that I edited purposefully to the beat of the song. However, I decided to alter the airport shots slightly, owing to this would create a stylistic contrast with the fast opening shots, and this is especially emphasised further through the transition shot from the plane journey to the train arrival. The shot which features at 0:45 seconds of the first draft, I decided to slow down as this was a very aesthetically pleasing shot which I felt needed more coverage. The music video also included a circular narrative to enforce a dramatic effect however the introduction of the second character was not until 1.52 which was a bit late. Therefore, I decided to integrate more of the characters shots together in order to create more cohesion.  Furthermore, I edited out some of the shots, for insta...
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Statement of Intent:

Statement of Intent: In my A-level music video I aim to use media language to produce a dance music video which will include aspects of liberation, escapism and happiness. The target audience I am hoping to attract are sophisticated, culturally aware 16-25-year olds within the AB demographic. I aim to utilise the industry context desired by Universal Music – in producing a music video which will ‘delight and entertain fans around the world’. This notion will be reflected through street performers as their feats will ‘delight and entertain’ my target audience, but also the audience will experience happiness through watching their performances. I will achieve escapism and a sense of liberation through the mise-en-scene of both the urban and scenic settings to reflect the escapist nature of the music. The focus of my mise-en-scene is the freedom which young people feel when summer approaches and they do not have to attend school. This has been specifically chosen as the target audien...
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Website: Final Draft

https://12clarkl.wixsite.com/mysite
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Final: Music Video

https://www.youtube.com/watch?v=AezzwnX60XQ
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Website: First Draft

https://editor.wix.com/html/editor/web/renderer/edit/89aa4d77-4b5c-4cb7-8190-a8fbff6688ab?metaSiteId=c9d21041-f3c3-40f5-a5a4-cd1e55525dc8&editorSessionId=c93ecbe4-f624-46c6-bc49-1d36262f3b03&referralInfo=dashboard
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