Casting:

Casting Shots:

Why I Have Casted the People I Have:

Benedict: 

I chose to cast Benedict as the male character as he is my older brother, so this gave me the perfect opportunity to film on holiday and capture the “summer” ideas that my music video emulates. Benedict when this was filmed was twenty- one, therefore he is directly in the middle of the directed target age of the brief which is a culturally sophisticated 16-25-year-old. The aspect of cultural sophistication is suggested through the variety of cultures and locations that Benedict is shown visiting. This really anchors the concept of the demographic of A and B, which is another requirement stated in the brief.

I have also chosen Benedict as he is personality is best described as outgoing and lively and I really wanted this character persona in the music video, as it is about “summer fun”, and I feel that Benedict has firmly fulfilled this. 

Abi: 

Abi, I thought would be brilliant to play the female character within the music video. Abi too is a lively and smile person, and this is shown evidently in the music video, and I thought that by having a person who constantly smiles and is having a great time, this would act as escapism for the audience and emulate this feeling onto them. This is also an emotion that dance music is meant to inflict onto their listeners. As Abi did not come on holiday with me, I decided to film with her in areas in England, predominantly London. London is the most culturally diverse place, therefore befitting the brief, as well as the busyness of London was something, I wished to capture going on around her, owing to when one is listening to music a person can be transported to another world or a world of their own, while life continues around them. This is shown clearly through Abi, when she is standing still and people’s daily lives and journeys continue all around them. 

I decided to cast both a boy and a girl, as this creates a gender balance and a mass audience identification among the target audience.