Perfect Audience Member: Coursework

The Perfect Audience Member:

The perfect audience member will obtain both aspirants and mainstream attributes, be between the ages of 16-25 whilst fitting into the NRS social groups A and B. Aspirants classify themselves as knowing the look, music and lifestyle they want, regardless of the price they will spend big to get it. They view that their style is about keeping up with what’s cool, without working hard to create it themselves. The perfect audience member will also contain an aspect of mainstream. This entails that they will stick with what they know, regarding things such as chart music, prime-time TV and having local nights out. This expresses the reason for Calvin Harris' and Alesso' song choice, as their music is consumed by an mainstream audience and this is who they primarily target towards. The audience must also retain a sense of sophistication, for instance having, involving and revealing a great deal of worldly experience and knowledge of fashion and culture. Evidently, this is shown through the perfect audience member who demonstrates a diverse range of different item of clothing, in which presents vibrant patterns and colours, as well as camouflage. These item of clothing emphasises and evokes, an knowledge of what the vast fashion industry has to offer, hence fulfilling the definition of sophistication.  

What they would drink and the music they would listen to:

What they like to eat:

This expresses the high level of disposable income in which the audience could have, as it Octopus, and Octopus is deemed to be a 'luxury' food. This therefore hones in on the perception of the audience belonging to the social groups A and B, who are associated with being upper and middle class.  Grades A and B convey that they have the occupation or are the children of those who have high managerial, administrative and professional jobs and positions or intermediate managerial, administrative and professional jobs and positions. These jobs would be able to provide for worldly experiences that allow for the development of knowledge regarding culture. 
Where they shop:
Asos, JD, Forever 21 and Topman. This variety of high-street shopping options and the element of shopping online, evokes even further the perception of a high level of fashion knowledge.